Pay in full
$1,500
Best value
- The full 8-week live intensive
- Your 1:1 portfolio & website review
- All templates, your 1-year plan & every recording
Founding cohort • Live, starts the week of Aug 11, 2026
Go from a few weddings a year to a booked-out calendar
An 8-week live coaching intensive for wedding photographers who've shot a few weddings and are ready for 15–20 a year — priced right, packaged so couples say yes, and marketed so the inquiries keep coming.
$1,500 pay in full · or 3 × $550 · Doors close before we kick off
Is this you?
You've shot your first handful of weddings and you love it. But the bookings feel unpredictable, your prices feel scary to say out loud, and you're not sure your portfolio or website is “good enough” to charge more. You don't need another course full of information — you need a system, a plan, and someone in your corner who'll look at your actual work and help you fix it. That's exactly what these 8 weeks are for.
What we'll do together
The 3 shifts
1. Price for a real income
A pricing sheet and packages that support replacing a day job, not a side hustle.
2. Make bookings predictable
A repeatable marketing engine — content, referrals, vendor relationships — so leads stop being luck.
3. Turn inquiries into booked weddings
The scripts and follow-up that actually close.
What you get
- 8 weekly live group coaching calls (teaching + hotseat coaching + Q&A)
- Done-with-you pricing sheet and 3-tier package design
- Contract + email templates for the full client journey (inquiry to delivery)
- A one-year marketing plan (content, referrals, vendor relationships)
- A 1:1 portfolio and website review — personal feedback on the two things that make or break a booking
- A private community for support and accountability between calls
- Every call recorded, so you keep the replays
The 8-week roadmap
Week 1 — Foundations & the 20-wedding math
Your ideal couple, your positioning, and what a full calendar really takes.
Week 2 — Pricing that pays you
Build your pricing sheet.
Week 3 — Packages couples say yes to
Design your 3-tier packages.
Week 4 — The client journey & your templates
Contract + email templates for every touchpoint.
Week 5 — A marketing engine, part 1
Content that attracts couples.
Week 6 — A marketing engine, part 2
Referrals & vendor relationships.
Week 7 — Turning inquiries into bookings
The consult, the follow-up, the close.
Week 8 — Your 1-year plan & what's next
Put it all into a 12-month plan.
Your coaches
Bethany & Luc Barrette run Grey Loft Studio, an award-winning Ottawa wedding photography and videography studio — and School of Weddings, where they teach creatives to build businesses they love. They've built the exact booked-out calendar you're after, and they'll walk you through it step by step. No gatekeeping, no guru fluff — just what actually works.
Founding cohort pricing
The lowest this program will ever be.
Prefer to spread it out? Option 2: 3 monthly payments of $550. Founding members lock in this rate for future updates and re-runs.
Questions, answered
I've only shot a couple of weddings — is it too soon?
If you've shot at least one and you're serious about going pro, you're exactly who this is for.
I can't make a live call one week.
Every call is recorded and posted within 24 hours, and you can drop questions in the community.
How much time each week?
One 90-minute live call plus a bit of homework — the deliverables get built on the calls.
What if it's not for me?
Here's our promise: show up to the calls and do the work, and we'll show up for you. If you get through the first few weeks, do the exercises, and still don't feel you have a clear, workable system to book more weddings, reach out — we'll work with you personally to make it right. We're not here to take your money and disappear. We're here to get you booked.
When does it start?
The founding cohort kicks off the week of August 11, 2026.
Your booked-out calendar starts here
Join the founding cohort.
$1,500 pay in full · or 3 × $550 · Doors close before we kick off