Hi, we’re Bethany & Luc,
founders of School of Weddings
and owners of Grey Loft Studio.
When we started, we didn’t have fancy gear, a big portfolio, or a clue how to book our first client. Through years of trial, error, and perseverance, we built a six-figure wedding photography business from the ground up — and we’ve helped others do the same.
Over time, we realized something important — most wedding creatives aren’t struggling because they lack talent. They’re struggling because no one taught them the business side: pricing, marketing, systems, client experience, and how to turn inquiries into bookings.
That’s what led us to create School of Weddings. We wanted a place where photographers and other wedding pros could get clear, simple education that actually works — without the overwhelm.
Now, our mission is to teach creatives how to book dream weddings with confidence and clarity so they can build businesses that support their life — not the other way around.
Our Mission
At School of Weddings, our mission is to empower wedding creatives to build confident, sustainable businesses - without losing the heart behind why they started.
The wedding industry is filled with incredibly talented people who excel at their craft but were never taught how to run a business. Pricing can feel confusing, marketing can feel overwhelming, and booking dream clients can feel out of reach.
We exist to change that.
Through practical education, clear systems, and a supportive community, we help you:
- • Understand your value and communicate it with confidence
- • Attract clients who are the right fit for your style and services
- • Turn inquiries into booked weddings with simple, repeatable processes
- • Build a business that supports your life, not one that burns you out
Whether you’re booking your very first wedding or refining an established business, our goal is always the same - to give you clarity, structure, and the confidence to move forward.
When creatives feel supported in business, they show up better for their couples, serve from a place of ease, and create work they are truly proud of. That is the kind of industry we want to help build, one booked wedding at a time.
Who We Help
School of Weddings is for creative professionals who serve couples in the wedding world and want more clarity, confidence, and bookings - no matter what stage of business they are in.
- • Wedding photographers
- • Videographers and hybrid shooters
- • Wedding planners and coordinators
- • Floral designers and stylists
- • Hair and makeup artists
- • Decor, rental, and design companies
- • Stationery and invitation designers
- • Cake and dessert artists
- • Officiants and ceremony specialists
- • Other service-based wedding creatives
If your work centers around serving couples on or around their wedding day, School of Weddings was built with you in mind.
School of Weddings is built on a simple belief - when wedding creatives have clarity, confidence, and community, everything in their business becomes lighter and more sustainable.
Clarity In Your Business
We turn big, overwhelming ideas into simple steps so you always know what to focus on next - from your offers and pricing to how you speak to your dream couples.
Confidence In Your Craft
We help you understand your value, present yourself professionally, and show up as the expert you already are, so booking weddings feels natural instead of intimidating.
Community Over Competition
We believe the industry is stronger when creatives support each other. Our education and spaces are designed to feel safe, encouraging, and genuinely collaborative.
What Creatives Are Saying
These are the kinds of shifts and results wedding professionals are experiencing after learning with School of Weddings.
“Before this, I was guessing at my pricing and terrified to send proposals. Now I have a clear structure, and I booked my first wedding with a couple I’m genuinely excited to work with.”
– Sarah M.,
Wedding Photographer
“I finally stopped comparing myself to everyone else and started focusing on my own process. That mindset shift alone helped me feel more confident on calls and led to three new bookings this season.”
– Devin R.,
Wedding Videographer
“The way they break things down makes the business side feel doable. I used to avoid anything admin related - now I have systems that actually support my creativity instead of draining it.”
– Alyssa T.,
Wedding Planner
Ready to grow your wedding business with confidence?
You do not need to figure it all out on your own. Our courses and resources are designed to help you move from guessing to taking clear, simple steps toward the business you actually want.
- ✔ Practical, step by step teaching
- ✔ Real-world examples from the wedding industry
- ✔ Support that respects your time, energy, and creativity
Prefer to start small? Join the School of Weddings mailing list for helpful resources and updates.
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